They didn’t teach marketing in design school and you have no interest in becoming a marketer.
I get it. I really do.
As a creative solopreneur I didn’t have the luxury of hiring a freelance marketing or a marketing agency for that matter.
So I taught myself. You might be in the same position as I was or you might be more inclined to do it yourself.
Wherever you’re at, there are a couple of things I know for a fact.
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At the end of the day, you’re a business owner first and a designer second.
Unless you are intentional about marketing your services as an Architect, your business will fail.
Or worse, you’ll struggle to win projects you love.
You’ll take on projects you hate just to keep the lights on.
You’ll you end up miserable and wondering where you went wrong.
I’ve been here. It’s not a fun place to be.
To save you the hassle of having to figure it out on your own, I created this list of 50 actionable tips that will help you get closer to winning more of your dream projects
1. Build a strong network by attending industry events and conferences.
2. Develop a clear and concise elevator pitch for your services.
3. Utilize social media to showcase your work and engage with potential clients.
4. Emphasize your unique value proposition in all your marketing materials.
5. Create case studies that demonstrate your design process and results.
6. Leverage your past experience and success to build trust with potential clients.
7. Collaborate with other professionals in the industry to expand your reach.
8. Stay up-to-date with the latest design trends and technology.
9. Offer a range of services to accommodate various project needs and budgets.
10. Use testimonials and referrals from satisfied clients to bolster your reputation.
11. Develop a strong online presence through a well-designed website and active social media channels.
13 Identify and target specific niches or industries that align with your expertise.
14. Be flexible and adaptable to changes in project scope or timeline.
15. Utilize online project management tools to streamline your workflow and increase efficiency.
16. Invest in high-quality photography and videography to showcase your work.
17. Foster positive relationships with contractors, suppliers, and other project stakeholders.
18. Collaborate with local businesses and organizations to build your brand within the community.
19. Keep detailed records of all project-related expenses to accurately estimate future costs.
20. Develop a clear process for communicating with clients and addressing their concerns.
Are you an architect struggling to build a brand that attracts your dream clients?
Book a call to see how my agency can help you do this simply.
Brand Strategy – First, we’ll help you nail your branding.
Web Design & Development – Then we’ll help create you an epic website with copy that converts.
Growth Marketing – Finally, we’ll help you grow your online influence using the latest marketing tricks and tactics.